Recently, adidas, according to data released its greater China, realize the goal of 2 billion euros in net income last year, "the road to 2015" plan has been completed, and for the next five years plan "discipline".
Adidas, launched in 2010, "the road to 2015" strategy, the target sales are up 45% from 2010 in 2015 to 45%. Recently, adidas, according to data released its greater China, realize the goal of 2 billion euros in net income last year, "the road to 2015" plan has been completed, and for the next five years "lixin" plan, the next phase of the three major strategic choice direction for speed, core city and ecosystem, aim to become the greater China region in 2020 "the best sport brand".
According to adidas "the road to 2015" plan, its desire to extend from the time of the 550 cities, 1400 cities with a population of 50000-500000 cities have been included in the goal, the new stores will amount to 2500. In fact, adidas seize China's national fitness craze opportunity, in the five years to achieve leapfrog development, according to its, according to data released by the end of last year, adidas in a line and emerging city has more than 8500 stores, also introduced a new differentiation retail stores, including women's specialty, Sportswear Collective brand integrated experience of specialty shops and basketball etc.
Not only that, although in the United States, Western Europe and other adidas market share and growth are lagging behind the old rival Nike, but growth is implemented in the greater China area. Data shows that adidas greater China income of 1 billion euros from 2010 up to 2015 euros in 2 billion, has doubled in five years, 76.1% higher than the same period Nike greater China. Nike greater China in 2010 and 2015 revenue of $1.742 billion and $3.067 billion respectively.